Out-of-School Time Planning Market Research Manual

This manual was funded by the Wallace Foundation, whose mission is to enable institutions to expand learning and enrichment opportunities for all people. The information provided in the manual was primarily authored by Market Street Research, Inc., a nationwide provider of premium-quality, customized qualitative and quantitative marketing research and in-depth analysis services.

MSR has been serving the healthcare, financial services, consumer products, human services and other industries for almost 30 years. Market Street Research has been surveying parents and kids for many years about a wide variety of issues, and has done extensive marketing research relating to OST in recent years, including in Providence, RI, Washington, D.C., and Boston, MA. This research has been done with a variety of stakeholders, including parents, students, teachers, school administrators, OST providers, and community leaders.

Below, please find links to each component of the manual.

• Overview
• Workbook A - Communication
• Workbook A - Communication Appendix - Prototype Materials
• Workbook B - Secondary Research
• Workbook C - Conducting Utilization Research
• Workbook C - Utilization Appendix - Example Database (To download Open Office, click here)
• Workbook D - Focus Groups
• Workbook D - Focus Groups Appendix - Prototype Materials
• Workbook E - In-depth Interviews
• Workbook E - In-depth Interviews Appendix - Prototype Materials
• Workbook F - Telephone Surveys
• Workbook F - Telephone Surveys Appendix - Prototype Materials
• Workbook G - In-Person Interviews
• Workbook G - In-Person Interviews Appendix - Prototype Materials
• Workbook H - Self-Administered Surveys
• Workbook H - Self-Administered Surveys Appendix - Prototype Materials
• Workbook I - Quantitative Analysis
• Websites
• Difference Of Proportion Test