Custom Marketing Research for Technology Businesses

Market Street Research provides custom marketing research services for technology and other high-tech firms. Since 1980, MSR has designed and conducted studies for firms ranging from computer and computer parts manufacturers to software providers, dot-coms and businesses involved in e-commerce. MSR also uses state-of-the-art technology in terms of recommending marketing research for companies with a strong technology emphasis, as well as businesses and organizations just beginning to explore the web as a possible marketing solution. Our technology clients include:

• Computer hardware manufacturers
• Software Developers and Providers
• Health care providers and hospitals using technology for diagnostics and patient surveys
• Pharmaceutical companies interested in querying physicians about new products
• Educational institutions
• Start-up businesses and dot-coms

Market Street Research will work with you to:

• Identify your company's key decisions and information needs

• Define marketing research objectives based on those needs

• Design a marketing research methodology that makes sense given your business's size, customer characteristics, geographic markets, and any prior marketing research you may have conducted

• Collect the data needed to answer your questions

• Present results that can be put to use immediately in terms of marketing, staff training, media placement, public relations, and communications efforts.

Market Street Research handles all aspects of research projects that may include, among other methodologies, focus groups , telephone surveys , customer and staff satisfaction and loyalty studies, product testing, and other techniques aimed at helping you to assess your company's:

• Awareness, name recognition, and branding in the markets you serve

• Public image vis-à-vis competitors in your market, both overall and in terms of specific products or offerings

• Market characteristics and segmentation

• Customer satisfaction and loyalty

• Staff satisfaction, recruitment, and retention

• Site location selection

• Market feasibility of new products or services

• Awareness of and reactions to media

Click here to see MSR's Technology industry client list.

Please contact us to discuss how Market Street Research can help you achieve your goals.

Learn more about:

• MSR's Market Research Solutions
• MSR's Marketing Research Methodologies
• The Markets MSR Serves
• The Results of MSR's Marketing Research

Learn more about why you should use Market Street Research.