Product Testing and Pricing Marketing Research

Marketing research techniques can be used to test product concepts and assess pricing strategies for new or existing products and services. Market Street Research's experience in product testing and pricing research has included:

• Focus groups with former, current, and likely future users of a product or service
  
• In-depth interviews with industry experts about new product or service ideas
  
• Telephone surveys of both the general public and people involved in purchasing products or services for businesses or organizations
  
• Analysis of likely competitors' products and services
  
• Pricing strategies for new products and services

Much of our product testing and pricing research is conducted within the context of overall market feasibility studies that examine both the marketability of new ideas and how best to meet likely customers' needs in order to promote the product or idea most effectively. MSR's clients who have conducted product testing and pricing research include such diverse entities as:

• Food manufacturers and agricultural interests
  
• Makers and sellers of consumer products
  
• Manufacturers of industrial equipment and supplies
  
• Real estate developers (both private and public)
  
• Health care professionals, hospitals, and health systems
  
• Educational institutions
  
• Government agencies and departments

Please contact us to discuss how Market Street Research can help you achieve your goals.

Learn more about:

• MSR's Market Research Solutions
• MSR's Marketing Research Methodologies
• The Markets MSR Serves
• The Results of MSR's Marketing Research

Learn more about why you should use Market Street Research.