Capabilities

Solutions

	Awareness and Image Studies

	Market Feasibility and Competitive Intelligence

	Product Testing and Pricing Research

	Market Segmentation

	Purchase Decision Dynamics

	Customer & Employee Satisfaction and Loyalty Studies

	Political Polling

Methodologies

	Focus Groups

	Representative Telephone Surveys

	Email Surveys

	Mail Surveys

	Intercept Interviews

	Internet-Based Research

	In-Depth Interviews

Email Surveys and Web Surveys

What are Email Surveys?
A list of electronic mail addresses is compiled and questionnaires are sent to a sample of these addresses. People fill out the survey using check boxes and use the "reply" feature on their mail software to return the completed form to MSR.
What are Web Surveys?
A survey is uploaded onto a designated website. A list of electronic mail addresses is then compiled and people are sent an invitation to participate in the survey, along with a link to the website. The survey is completed online.

Email surveys and web surveys are used when the population to be surveyed can best be reached through the Internet. Examples of groups for whom email surveys or web surveys may be appropriate include employees, college alumnae, association members who receive e-newsletters, and so on.

Market Street Research has experience in designing and conducting a range of email surveys and web surveys on a variety of topics, such as staff satisfaction, attitudes toward initiatives and new e-resources, and so on.

Email surveys and web surveys are a good method for reaching groups whose e-mail addresses are known or can be compiled fully and accurately. If your business or organization has an accurate list of email addresses, this can be a cost-effective method for reaching people although email surveys and web surveys are subject to many of the constraints involved in mail surveys, including:

Problems compiling a list of email addresses that fully represents the group being surveyed
Low response rates
Problems reaching people who lack computer proficiency or do not feel confident with or distrust the Internet as a forum for offering opinions about sensitive topics
Problems reaching people who lack proficiency in English (the costs for translating into languages other than English and for analysis of these responses, can be significant)
lower quality of information collected, since people tend to avoid open-ended questions are do not always follow directions on email surveys

MSR has conducted email surveys for employers with good success, although these surveys must be fairly simple since e-mail does not allow for complex programming to allow for skip patterns, feed-ins, etc. Our web surveys allow for more complex questionnaires. In both cases, the technology allows us to track response rates on an on-going basis and to send reminders to people who have yet to participate in the survey.

Healthcare Marketing Research

Market Street Research has considerable experience and expertise in utilizing web-base surveys for clients in many industries, including for organizations in the healthcare field. In fact, conducting healthcare marketing research is one of Market Street Research's greatest strengths. Since 1980, MSR has designed and conducted many hundreds of healthcare marketing research studies for healthcare providers ranging from internationally respected academic medical centers such as Massachusetts General Hospital, Cleveland Clinic and Johns Hopkins, health systems such as Partners Healthcare and Memorial Hermann, as well as for many regional and community-based hospitals, specialized clinics, and physicians' practices serving urban, suburban and rural markets across the United States. Learn more about our expertise in the field of healthcare marketing research.

Please contact us to discuss how Market Street Research can help you achieve your goals.

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