Market Street Research's Capabilities

At Market Street Research, we are deeply committed to conducting the highest quality marketing research that will provide our clients with the reliable information that they need to achieve their goals. Market Street Research provides superior quality marketing research services to clients within a broad range of industries. Each client has specific questions to which they need to find answers in order to move forward effectively, and we customize our approach so that we can provide those answers. We begin every project by meeting with our clients to gain a detailed understanding of their organization's background and what their particular needs are going forward. Then, we propose a research solution best suited to achieving those objectives.

In order to meet our clients' needs, Market Street Research utilizes a range of quantitative and qualitative research methods, and will propose a research design to fit each client's unique needs. We are not tied to any single methodology. MSR's Methodologies employed and Solutions offered include:

Solutions Awareness and Image Studies Market Feasibility and Competitive Intelligence Product Testing and Pricing Research Market Segmentation Purchase Decision Dynamics Customer & Employee Satisfaction and Loyalty Studies Political Polling

Methodologies Traditional and Online Focus Groups Representative Telephone Surveys Email and Web-based Surveys Mail and Paper Surveys Intercept Interviews Internet-Based Research In-Depth Interviews

MSR offers telephone surveys, online surveys, traditional focus groups and online focus groups, in-depth interviews, intercept interviews, and political polls, among other techniques. Market Street Research also offers advanced analysis techniques in order to provide our clients with an accurate picture of their marketplace. Some examples include conjoint analysis, which enables our clients to understand the relative importance in the minds of consumers of specific attributes that drive decision-making; and multi-dimensional attribute mapping, which provides our clients with a perceptual map, or graphical representation, of where their organization lives within the minds of consumers in comparison with major competitors.

At the conclusion of each study, Market Street research provides a detailed report of the findings designed to provide our clients with the information they need to make decisions. Our reports are not just charts and graphs illustrating the data. We provide the meaning behind the data and make specific recommendations for action. Our reports are a roadmap for our clients to achieve their goals.