Ingrid Steblea
Vice President of Qualitative Research

As the Vice President of Qualitative Research, Ingrid works closely with our clients who require qualitative solutions for their research problems. She meets with these clients to obtain an in-depth understanding of their backgrounds, research needs, and objectives. After developing an appropriate, customized research plan for each study, she oversees the implementation of the research from start to finish. Ingrid personally analyzes the data for these projects and prepares detailed reports presenting the findings, which include actionable marketing recommendations.

Ingrid began her employment at MSR in January of 1996. She began as an Executive Interviewer, then moved on to become a Data Collection Supervisor, then a Research Assistant, specializing in highly customized industry research, case studies, and SWOT analyses. She began working as a Senior Research Analyst in 1999. She has worked extensively with academic institutions and after-school activity providers to inform the development of high-quality, sustainable OST programs for elementary and middle school students, particularly those living in underprivileged areas. Ingrid has also conducted a significant amount of research to guide the development of public service announcements and educational materials promoting important health and social issues to minority and multicultural populations.

At the University of Connecticut in Storrs, Ingrid was an Honors Scholar in Anthropology before graduating with a B.A. in an individualized major, Art and Human Expression, in 1995. In addition to her career at MSR, Ingrid works as a writer and visual artist. Ingrid's writing, illustrations, and photography have appeared in numerous literary and scientific publications. Ingrid, her husband, Jeff, and their young son, Luke, live in Greenfield, MA, where Luke keeps very busy trying to rid the town of a seemingly endless scourge of fierce dragons.

Ingrid can be reached at isteblea@marketstreetresearch.com.