Lou Davis
Vice President, Sales and Marketing

Lou Davis is the Vice President, Sales and Marketing for Market Street Research. Having come on board in the spring of 2003, Lou is responsible for directing both the company's marketing and business development efforts. Lou works directly with MSR's existing and prospective clients in a consultative role to understand their needs and provide them with a customized research solution designed to deliver actionable information and drive effective business and organizational decisions.

As a long time entrepreneur, Lou brings an array of business and managerial experiences to bear in this position. Lou comes to MSR from Tortus Technologies; a business consulting and implementation firm in Springfield, MA where he served as a Sales and Marketing Consultant. In this role, Lou worked with clients to develop and implement customized, Web-based customer acquisition applications and marketing initiatives including natural search engine optimization (SEO) and search engine marketing (SEM) strategies.

Prior to that, Lou was the Vice President of Business Development and Client Services for BountySystems, Inc., a NYC based Internet start-up that he Co-founded in 1999. During his tenure at BountySystems, Lou was significant in the raising of almost $15 million in venture capital, and helped grow the company to over 50 employees. As a primary inventor of the company's proprietary technology, Lou was a co-author of the company's two business-process patent applications and helped to define the company's business model and marketing strategy.

Earlier in his career, Lou founded and ran an entertainment management company in NYC with former Blondie Manager, Peter Leeds. Leeds-Davis Management specialized in the development and representation of recording artists and record producers. The company represented multiple bands, singer-songwriters, and seven producer-engineers, including three Grammy winners.

Lou has a diverse educational background including undergraduate studies at: the University of Massachusetts in Amherst, MA; the Culinary Institute of America in Hyde Park, NY; Parsons School of Design in NYC; and Berklee College of Music in Boston, MA. Lou, his wife, and their young sons Asher (on right in photo above) and Izzy live in Northampton, Ma. (On Lou's other knee in photo is Erik Gonthier, son of MSR's Business Manager Stephanie Gonthier.)

Lou can be reached at ldavis@marketstreetresearch.com or by phone at (413) 584-0465 ext. 103.